Cookie Policy

Last updated: November 1, 2025

1. Overview

This Cookie Policy explains how ALERTA LTD ("we", "us", "our") uses cookies and similar technologies on our website. It should be read together with our Privacy Policy.

2. What are cookies?

Cookies are small text files placed on your device to store data that can be retrieved by a web server in the domain that placed the cookie. They are widely used to operate websites, remember user preferences, and provide anonymised tracking data.

3. Types of cookies we use

  • Strictly Necessary: required for core functionality such as page navigation, shopping cart operations, and security.
  • Performance/Analytics: help us understand how visitors use the site so we can improve it (e.g., page views, session durations). Set only with your consent.
  • Functional: remember choices (e.g., preferred settings) to provide a more personalised experience.
  • Targeting/Advertising: used to deliver relevant ads. We do not currently use advertising cookies on our website.

4. Cookies and storage we set

ft_cart (localStorage) — stores items you add to the shopping cart. Strictly necessary for e‑commerce functionality.

ft_cookie_consent (localStorage) — records your cookie banner choice (accepted/declined) to avoid asking again.

We may deploy additional first‑party cookies or storage for fraud prevention and security hardening where appropriate.

5. Third‑party cookies

If we enable analytics or embedded content, third parties may set their own cookies. These providers are responsible for their cookies and have their own policies. We will only enable optional analytics with your consent.

6. Your choices

  • Banner choice: You can Accept or Decline non‑essential cookies in the banner shown on our homepage.
  • Browser settings: Most browsers allow you to block or delete cookies. Disabling cookies may impact site functionality.
  • Revoke/change consent: Clear site data/cookies in your browser to reset the banner and choose again.

7. Retention

We retain cookie data no longer than necessary. The ft_cookie_consent preference typically persists for up to 12 months unless you clear it. Shopping cart data persists until you clear it or it expires based on your browser settings.

8. Do Not Track

Our website does not currently respond to browser "Do Not Track" signals. We will update this policy if our approach changes.

9. Changes

We may update this Cookie Policy from time to time. Material changes will be posted on this page with an updated date.

10. Contact

Email: support@alertaltd.com
Phone: +44 (0)20 3289 4123
Address: ALERTA LTD, Unit 3, BENFLEET, SS7 4FH, United Kingdom