Privacy Policy

Who we are

ALERTA LTD (Company number 08708400, D-U-N-S® 219657816), Unit 3, BENFLEET, SS7 4FH, United Kingdom. We manufacture and sell non‑custodial hardware products.

Scope

This Policy explains how we collect, use, disclose and protect personal data when you browse our website, purchase hardware products, contact support, or subscribe to updates. We do not provide custodial, exchange, trading or investment services.

Data we collect

• Identification and contact: name, email, phone number, postal address.
• Order and shipping details: items purchased, delivery address, billing details, support tickets.
• Payment information: processed by secure payment processors; we do not store full card numbers.
• Technical data: IP address, device/browser info, pages visited, referral URLs, via cookies or analytics.
• Communications: emails, messages, and call records you send us.

How we use data

• To process and deliver your orders, provide warranty and returns support.
• To communicate about orders, security notices, product updates and service messages.
• To improve our website, products and customer support.
• To comply with legal obligations (tax, accounting, product safety and recall).
• With your consent, to send optional marketing communications (unsubscribe anytime).

Legal bases

Contract performance, legitimate interests (e.g., fraud prevention, product improvement), legal obligation, and consent where required.

Sharing data

We share personal data with trusted providers strictly as needed:

• Payment processors and banks to handle payments and refunds.
• Logistics, couriers and warehousing partners to ship orders and handle returns.
• IT service providers (hosting, analytics, security, email delivery).
• Professional advisors (legal, tax, accounting) and authorities where required by law.

International transfers

Where data is transferred outside the UK/EEA, we rely on adequacy decisions or appropriate safeguards (e.g., Standard Contractual Clauses) and additional measures where necessary.

Data retention

We retain data for as long as necessary to provide our services and comply with legal obligations (typically: orders and invoices for 6+ years for tax/accounting). We minimise retention for support communications and analytics where feasible.

Your rights

• Access, rectification, erasure, restriction, portability, and objection to processing.
• Withdraw consent at any time where processing is based on consent.
• Lodge a complaint with the Information Commissioner's Office (ICO) in the UK.

Cookies and analytics

We use essential cookies to operate the site and optional analytics cookies to measure performance. You can control cookies through your browser settings. Some features may rely on cookies to function correctly.

Security

We implement technical and organisational measures appropriate to risk, including encryption in transit, access controls, and regular security testing. No method of transmission or storage is 100% secure.

Children

Our products and website are intended for individuals aged 18 and older.

Contact

Email: support@alertaltd.com
Phone: +44 (0)20 3289 4123
Address: ALERTA LTD, Unit 3, BENFLEET, SS7 4FH, United Kingdom